Sometimes, a seemingly small update can go a long way. We initially partnered with the Steinbach Fly-In Golf Club to refresh signage and branded assets across their course. After taking a step back and auditing the brand, it became clear that the timing was right to update the logo and visual identity before rolling it out across long-term assets throughout their facilities.
Services
- Logo Refresh
- Score Cards
- Course Signage
- Driving Range Signage
- History & Programs Video
- Drone Course Flyover Videos
The existing logo in its original form was iconic and worth preserving, through fine-tuning the geometry and simplifying the details allowed for a more legible, versatile, and consistent logo system. We introduced new typograhy, a colour palette, and styling that both honour the past and establish an enduring foundation for the brand's future.
With the logo and visual identity refreshed, the foundation was set to create all-new scorecards and course signange. We designed, supplied, and installed the new hole signs—each featuring a custom hole layout map and a QR code linking players to drone flyby videos we captured for every hole.
The Fly-In has a rich history dating back to 1954. The passion for golf and community recreation that started it all continues in the wide range of programming they offer today. We worked with their team to develop a series of videos that tells this story for the next generation of golfers.
