Brand Identity
Brand Identity
A strong brand identity starts with a memorable logo and visual identity. Our logo design services are tailored to capture the essence of each organization, translating its values, mission, and personality into a visual representation that stands out in the marketplace.
Let’s take a moment to define the terms.
A brand identity is the tangible and intangible assets that connect an organization with its audience (e.g. website, value propositions, billboard, tagline, etc.).
A visual identity is the visual elements of a brand (e.g. logo, images, graphic elements, colour, etc.).
A logo is a symbol for the purposes of recognition (one part of a visual identity).
Most fundamentally, a logo needs to be appropriate, distinct and clear.
A strong brand identity starts with a memorable logo and visual identity. Our logo design services are tailored to capture the essence of each organization, translating its values, mission, and personality into a visual representation that stands out in the marketplace.
Let’s take a moment to define the terms.
A brand identity is the tangible and intangible assets that connect an organization with its audience (e.g. website, value propositions, billboard, tagline, etc.).
A visual identity is the visual elements of a brand (e.g. logo, images, graphic elements, colour, etc.).
A logo is a symbol for the purposes of recognition (one part of a visual identity).
Most fundamentally, a logo needs to be appropriate, distinct and clear.
We’re focused on meaningful brand experiences. Creating positive, intentional interactions at each touchpoint between brand and audience is key to establishing awareness and developing awareness into loyalty. At onPoint, we collaborate closely with clients to understand their target audience, ensuring that every element of the visual identity —from colours and typography to shapes and symbols—resonates with their brand’s core message.
In addition to logo design, we offer comprehensive brand identity services that extend beyond the initial visual mark. We help businesses develop cohesive brand strategies that align with their long-term goals, creating a consistent and compelling brand presence across all brand touchpoints. This includes designing supporting materials such as business cards, stationery, and digital assets, as well as defining brand guidelines to maintain visual and tonal consistency. By integrating these elements, we ensure that every aspect of a brand’s communication is consistent and working together in harmony.
We’re focused on meaningful brand experiences. Creating positive, intentional interactions at each touchpoint between brand and audience is key to establishing awareness and developing awareness into loyalty. At onPoint, we collaborate closely with clients to understand their target audience, ensuring that every element of the visual identity —from colours and typography to shapes and symbols—resonates with their brand’s core message.
In addition to logo design, we offer comprehensive brand identity services that extend beyond the initial visual mark. We help businesses develop cohesive brand strategies that align with their long-term goals, creating a consistent and compelling brand presence across all brand touchpoints. This includes designing supporting materials such as business cards, stationery, and digital assets, as well as defining brand guidelines to maintain visual and tonal consistency. By integrating these elements, we ensure that every aspect of a brand’s communication is consistent and working together in harmony.
Common Deliverables:
- Naming
- Logo Design
- Visual Identity
- Brand Standards
- Tagline Development
- Brand Launch Plan
- Building Signage
- Stationery
- Presentation Templates