Digital Ads and SEO
Digital Ads and SEO
Digital advertising and SEO (Search Engine Optimization) are powerful tools for driving traffic to your business and generating leads online. Combining these strategies can amplify the effectiveness of your marketing efforts, making them essential for businesses looking to thrive in the digital age.
Digital ads, on platforms like Google, Facebook, and Instagram, provide immediate visibility and targeted reach. With digital ads, you can target specific demographics, interests, and behaviours, ensuring your message gets in front of the right audience.
Digital advertising and SEO (Search Engine Optimization) are powerful tools for driving traffic to your business and generating leads online. Combining these strategies can amplify the effectiveness of your marketing efforts, making them essential for businesses looking to thrive in the digital age.
Digital ads, on platforms like Google, Facebook, and Instagram, provide immediate visibility and targeted reach. With digital ads, you can target specific demographics, interests, and behaviours, ensuring your message gets in front of the right audience.
We’re a Certified Google Partner, providing access to the many proven Google Ad environments to effectively maximize your reach through digital campaigns; via search initiatives, display campaigns, social media platforms, YouTube, apps and others.
Using the insights gained from analytics allows us to learn about your consumers and make improvements in the areas that will better serve their needs.
UX, UI, SERP, Indexing – Getting confused with all the buzzwords? At onPoint, we like to take a plain English approach to have SEO make sense to you. Simply put, SEO is the process of helping your website show up higher in the search engine results page.
There are three pillars that we focus on when considering your website’s SEO strategy: Content, User Experience (UX), and Indexability. Content is the copy (text) on your website that shows Search Engines like Google that you are relevant to people searching for services related to your business. UX is like a menu at a restaurant that is easy to navigate – it makes it easier for users to enjoy browsing and find what they are looking for on your website. Indexability is how our developers build/edit your website so that Search Engines can easily tell what is on each page of your website.
We’re a Certified Google Partner, providing access to the many proven Google Ad environments to effectively maximize your reach through digital campaigns; via search initiatives, display campaigns, social media platforms, YouTube, apps and others.
Using the insights gained from analytics allows us to learn about your consumers and make improvements in the areas that will better serve their needs.
UX, UI, SERP, Indexing – Getting confused with all the buzzwords? At onPoint, we like to take a plain English approach to have SEO make sense to you. Simply put, SEO is the process of helping your website show up higher in the search engine results page.
There are three pillars that we focus on when considering your website’s SEO strategy: Content, User Experience (UX), and Indexability. Content is the copy (text) on your website that shows Search Engines like Google that you are relevant to people searching for services related to your business. UX is like a menu at a restaurant that is easy to navigate – it makes it easier for users to enjoy browsing and find what they are looking for on your website. Indexability is how our developers build/edit your website so that Search Engines can easily tell what is on each page of your website.
Common Deliverables:
- Search Engine Optimization
- Digital Ad Campaigns
- Ads Audit & Reporting
- Live Analytics Dashboards
- SEO Planning & Strategy
- Social Media Management
- Google Business Profile
- Digital Ad Design
- Website Design & Development